Meet Elle!

Duquesne University

I graduated one year early from Duquesne University with a major in Integrated Marketing Communications and a minor as a Business Certificate. I averaged a GPA of 3.8 and graduated with Honors!

Semester at Sea

In the Spring of 2018, I set sail on Semester at Sea! This allowed me to complete my courses of study while gaining cultural experiences and recognizing my privilege. On this 4-month voyage, I visited 11 countries and learned an exponential amount of cultural knowledge. Contact me to chat about it!

Certifications

• Google Ads

  • Video

  • Display

  • Search

  • Shopping

  • Video

  • Measurement

• Meta Ads

• Google Analytics

  • Beginner

  • Advanced

• The Fundamentals of Digital Marketing (Google Digital Garage)

• Google Tag Manager Fundamentals

Hard Skills

• Project Management

• Account Management

• SEO/SEM Marketing

• Team Management

• Marketing Campaign Management

• Microsoft Office Programs

• Adobe Creative Suite

• WhatConverts Call Tracking

• WordPress

• Google Suite

• Google Analytics

• Google Tag Manager

• Google Search Console

• Campaign Monitor

• MailChimp

Soft Skills

• Communication

• Management

• Organization

• Efficiency

• Flexibility

• Creativity

• Problem Solving

• Quick Learning

• Empathy

• Working well with others

• Time management

• Adaptability

• Resiliency

Project Manager and Account Manager at CURE Agency
(May 2022 - February 2024)

• Lead cross-functional teams to successfully deliver projects on time and within budget

• Develop and maintain detailed project plans, schedules, and budgets to ensure project success

• Utilize project management tools and methodologies to drive efficiency and streamline processes

• Oversee and project-manage each piece of the campaign, ensuring all tactics are executed flawlessly and drive the best ROI for the client

• Collaborate with team members and clients to define the project’s scope and objectives

• Monitor and report on project progress, ensuring adherence to quality and brand standards

• Facilitate effective communication and resolution of issues among project team members

• Provide leadership and direction to project teams, fostering a collaborative and productive work environment

• Serve as the main point of contact and lead for both internal and external client-facing communication and meetings during all stages of a strategic account’s lifecycle to ensure a premium client experience

• Formulate needs-based and data-driven marketing and advertising strategies based on client goals (including pulling audience and platform availability, determining investment and budget allocations, recommending implementation tactics, creating proposals, and more).

• Proactively identify ways to improve campaign performance, achieve client business goals, and solve roadblocks and challenges as they arise.

• Communicate successes, areas of improvement, optimization and strategy recommendations, and upsell opportunities as applicable.

• Conduct research and interpret data from various research and analytic tools to stay up-to-date and accurate with tactics and strategies

• Do whatever it takes to accomplish the accounts goals, including copywriting blog posts and digital ad and organic social post captions, creating monthly e-newsletters, maintaining website health and SEO standards, and reporting results to clients directly. 

Onboarding Specialist at Practice Promotions
(December 2021 - March 2022)

• Onboarded and managed new clients each month

• Accurately set up and organized client accounts for success, including products such as Basecamp, Vendasta, Campaign Monitor, Analytics Dashboard, Excel for reporting, Google Analytics, Google My Business, Heatmap software, domain sites like GoDaddy, and more

• Trained clients on various marketing products

• Ran all calls and communication between Practice Promotions and the client

• Was the main point of contact during the website development phase

• Created training videos for clients

• Took current clients through a website redesign process

• Offloaded clients as needed, including packaging products and sending website files

• Facilitated and executed new processes and programs for the internal teams

• Trained internal teams on new organizational practices

• Led and managed the internal Digital Account Management team
  

Digital Account Manager at Practice Promotions
(January 2021 - March 2022)

• Reviewed 70+ clients’ website analytics on a weekly basis

• Performed monthly check-in calls with all clients to share their results

• Gained understanding, and helped them reach, their practice goals

• Discussed with clients their overall satisfaction with current and future marketing campaigns, and answered any and all questions they may have regarding those

• Implemented necessary or requested website changes via WordPress

• Performed quarterly video conference call with the client and their full team

• Coordinated social posting activities

• Reviewed search engine optimization (SEO) performance and made updates as needed

• Coordinated with other internal teams to verify SEO was increasing

• Guaranteed the client was getting results with email campaigns

• Planned marketing efforts to grow the volume of website chatbot leads, website appointment form leads, and reviews on Google/Facebook

• Trained client on systems and products

• Created, wrote, and sent a monthly report with website and SEO results to the client

• Ensured all products and accounts were most up to date and accurate

• Assisted with payment collections on client accounts

• Performed live webinars with clients and internal teams to present updated and useful tactics for SEO/social media/etc

• Researched and wrote internal case studies about clients and how and why they were successful

• Coordinated, delegated, and ensured completion of tasks to Level 1 members of the Digital Account Management team

• Trained new members of the Digital Account Management team to certify that they would be successful in their roles

• Worked on client handlings and coordinated with senior

• Kept accurate notes and records of all client handlings

• Ensured accurate completion of internal monthly task tracker

• Constantly worked to actively build and improve marketing knowledge, digital marketing understanding, and proficiency

• Constantly worked to gain more communication and organizational skills to improve the effectiveness of daily work

• Practiced open and real communication at all times with all teammates

Leasing and Social Media Manager at Las Ventanas Apartments
(May 2020 - October 2020)

• Was the first point of contact for anyone interested in learning more about the community (in-person, via email and through telephone inquiries)

• Provided prospective residents with one-of-a-kind, highly detailed, and customized touring experiences

• Created and implemented new and innovative ways to market and increase prospective resident traffic

• Offered top-notch hospitality and customer service for both current and prospective residents

• Closed deals

• Organized the filing, maintenance, cleaning, and perfecting of someone moving in

• Collected rent payments

• Created, managed, and maintained property Instagram account using personal photography and graphic art created on Canva

• Managed, planned, and reported on progress of all social media accounts using SOCI software

• Used marketing automation to send mass emails and social media posts to prospects and residents

• Completed all necessary tasks, paperwork, and administrative duties.

Leasing and Marketing Associate at Aspen Square Management
(August 2019 - May 2020)

• Helped anyone interested in learning more about the community (in-person, via email, and through telephone inquiries)

• Provided prospective residents with a one-of-a-kind, highly detailed, and customized touring experiences

• Created and implemented new and innovative ways to market and increase prospective resident traffic

• Offered top-notch hospitality and customer service for both current and prospective residents

• Closed deals

• Collected, organized, and posted rent payments

• Recertified residents in the HOME program

• Managed all social media accounts (Facebook, Instagram, Twitter, and TikTok)

• Used social media and advertising software, like Facebook Ads, to post creative advertisements

• Complete all necessary tasks, paperwork, and administrative duties

Communications and Development Intern at ACHIEVA
(January 2019 - May 2019)

• Wrote, directed, and produced short to lengthy informational and advertisement videos

• Re-produced company brochures

• Created a photography booklet for two individuals of the Tree of Life shooting

• Wrote and produced social media posts

• Created, edited, and produced company newsletters

• Attended news conferences with persons of interest (for ex. the mayor of Pittsburgh)

• Learned how to use common media software like Adobe Suite, InDesign, Salsa, Google Analytics, and MailChimp

• Assisted the Communications and Development team in any event or project, like Kindness Week or the Pittsburgh Promenade

• Assisted with day-to-day jobs in the office that need to be completed

File Clerk at Webb Law Firm
(May 2018 - January 2019)

• Keep all case files and documents neatly organized, ensuring they are current, accurately filed, and easily accessible. This may include both physical and digital files.

• Scan, photocopy, and file documents, ensuring that all electronic and paper records are kept in accordance with the firm’s policies and legal requirements.

• Enter data and maintain up-to-date records in the firm's case management system or document management software.

• Quickly retrieve files and documents upon request from lawyers and legal staff. Distribute incoming documents to the appropriate personnel.

• Maintain the confidentiality of all client and firm information, understanding the sensitive nature of legal documents.

• Ensure that filing systems comply with legal document retention policies, and assist with the preparation of documents for storage, archiving, or destruction as required.

• Communicate effectively with attorneys, paralegals, and administrative staff to confirm document details and ensure accurate filing.

Hi! My name is Elle McGowan-Pike. I am a Digital Marketing Manager and Strategist. When I’m not improving clients’ marketing strategies and SEO performance, I have hobbies and interests that I enjoy doing! First, I love videography and photography. Capturing special moments that you’re able to relive over and over is so special to me! To see some of my work, click here. I also love to dance. I have been dancing since I was 4 years old, and danced competitively from age 13 through 18! When I was just a sophomore in high school, I was our team captain. I danced and choreographed in a group during college, and I still make it to a few classes to this day! When I’m not taking pictures or randomly twirling in the hallway, you’ll find me at a new restaurant. I am a BIG foodie and love to visit new places! I’m a big traveler as well, and I like to say that I brought my travels home when I got engaged to a South African. My husband, Wesley, supports all of my crazy travel ideas and happily carries our bags as we go. The rest of our free time is lovingly taken by our Mini Australian Shepherd named Yoshi, who loves to play with his frisbee or herd us around the house. Recently, I’ve started diving back into my love of performing, acting and singing in local theater productions. My happy place is anywhere with the sun and the sand near an ocean!